The Professional master’s degree Visual Analytics and Big Data of TECH trains experts in this field to optimize business marketing strategies
In marketing, data is essential to create efficient strategies, improve customer experience and build competitive advantages in the market. For this reason, there is marketing intelligence, which is the set of processes and techniques for using data to optimize strategies, the Professional Master’s Degree Visual Analytics and Big Data focuses on the main intention based on the structuring of information to support marketing decisions, so the company faces fewer risks, takes advantage of market opportunities, knows the consumer better and be competitive.
Having in mind the earlier point, it is important to identify the areas that can be part of this system:
- Competitive intelligence: This is the set of data collection and analysis processes focused on competitors, to distinguish and highlight the business in the market. The main methods used in the competitive intelligence system are SWOT analysis and Porter’s 5 forces, which allow a complete sector analysis.
- Product intelligence: Its intention is to understand how consumers are using the product, what needs must be satisfied, how to improve its presence in the market, how to differentiate itself from the competition, among other strategies.
- Pricing intelligence: This one is related on the pricing of the company’s products, it is a strategic decision, which should also be based on internal and external data to strategically position itself against competitors, but also define prices that generate profitability and sustainability for the business.
- Social media intelligence: It focuses on the data and strategies of social media platforms. It collects and analyses data on user interactions with the brand and social conversations to improve the networks, and generate intelligence for other business areas, such as products and sales.
- Content Intelligence: Focuses on the use of data to inform Content Marketing decisions and strategies, thus, it is possible to optimize the production and distribution of materials to better connect with consumers.
In summary, the benefits of implementing marketing intelligence consist of knowing the consumer better, predicting market opportunities and threats, differentiating from the competition, improving the results of strategies, improving the consumer experience, perfecting the return on investment, among others.
Professional Master’s Degree Visual Analytics and Big Data
TECH Technological University created this program considering that automated tools and methods are needed to ease the collection and storage of data in the business environment, which, thanks to the processing ability of computers using visual analytics and big data techniques, allow solutions to complex problems that humans are not able to solve. That is why the institution found the growing demand for specialized professionals in this field and the need to train them to successfully carry out their career.
Considering the above, the university promotes the development of skills that enable rigorous decision-making in uncertain environments in the hand of experts in the field, innovative methods, exclusive material, graphic and schematic content, practical exercises, forums, theoretical lessons, techniques in big data and analytics, and more. Thus, the students will be prepared to achieve excellence in the field of leadership and business management, in addition to being able to incorporate all the knowledge gotten in this master’s degree.
The content structure is focused on topics such as visual analytics in the social and technological context, data analysis and interpretation. Data analysis techniques and Artificial Intelligence (AI), data analysis tools, database management, data parallelization systems, Data-Driven, soft skills in strategic management in visual analytics, strategic management of visual analytics and Big Data projects, client analysis, applying data intelligence to marketing, interactive visualization of data, visualization tools, among others.
Re-Learning Method
The Professional Master’s Degree Visual Analytics and Big Data of TECH is developed entirely online. During the 12 months of training, the student has access to the program’s contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student’s schedule.
It has its own learning method, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.
TECH Technological University
TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.
Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.
Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.
