Outdoor screens can be put up for long periods of time in harsh sunlight, heavy rain and fluctuating temperatures. However, unlike indoor displays you won’t have a controlled environment so you’ll need to make sure that your choice is suitable to prevent issues with readability, frequent maintenance and unexpected costs.
Before purchasing a permanent digital billboard you’ll want to consider where you’re going to place your outdoor screen. Whilst there are multiple options on our site at szlightall.com you will need to take note of the technical specifications. The brightness, weather proofing, mounting and maintenance capabilities all play a role in how the screen will perform.
Where Will Your Advertising Be?
If you are looking to place a billboard along a road then you would need a different set up than if you were placing it outside a small shopping centre. The speed of the traffic, how far away people are, surrounding buildings and direct sunlight will all affect visibility.
Visit the location during different times of the day to ensure nothing such as trees, signage or parked cars will obstruct the screen.
There may also be local advertising guidelines which could mean you’ll have to place your screen in certain areas, reduce the brightness of the screen, reduce the amount of animation and specify operating hours. Double check these before installation.
Understand Weather Protection
Outdoor screens will have some level of dust and water resistance. This is often stated by manufacturers using an IP rating.
This will tell you how much protection has been tested but it doesn’t always mean the whole unit will be suitable for all weather. Ask what level of protection there is on the front and back of the screen, how well the cabinet is sealed and what type of cables are used. The installation and electrical work needs to be suitable for the location.
Heat & Cooling
LED displays will produce heat when running. If your screen will be in direct sunlight or high outside temperatures this may create a challenge to cool the display. Make sure you know what temperatures the manufacturer recommends and what cooling is required. Ensure you leave enough room to allow for air flow and maintenance. Do not put equipment into a closed space without considering heating problems.
Choose Brightness for the Environment
When using outdoor displays you must ensure that they are visible, but it may not always be best to set them at their maximum brightness. If the screen is too bright it can cause a problem in low light environments. Using automatic brightness will help.
When checking outdoor options on szlightall.com, compare brightness specifications and ask how the adjustment system works.
Look at the screen from the actual viewing distance. A display can appear impressive up close while showing small text that drivers or pedestrians cannot read.
Expert Tips for Reliable Installation
Outdoor permanent screens will need some professional planning. The frame will need to be strong enough to hold the weight of the screen and withstand any environmental conditions. The installer / engineer should be a qualified person to check the fixing system.
When evaluating a LIGHTALL led display against another outdoor model, request written details about protection ratings, power requirements, and maintenance procedures. Can you access individual panels without having to remove large parts? Who is going to examine the display, clean the screen and deal with any problems? This should be planned out in advance.
Avoid Overcomplicated Advertising Content
Keep things simple. Use short headlines, simple images and keep your message relevant to how long people have to view your ad. Keep paragraphs short and don’t make them flash too quickly. Don’t overcrowd your ad. Finally test your final advert from the road/pavement.
Key Takeaways
- Study the location before choosing a screen.
- Confirm weather protection and cooling needs.
- Match brightness to daytime and nighttime conditions.
- Plan structural safety and future maintenance.
Conclusion
When using outdoor LED advertising, choosing the right kit will be essential. If your screen is difficult to service or not suitable for the outdoors then it won’t make much difference how visible your screen is. Compare the relevant models by looking at their technical specs on sites such as szlightall.com and other suppliers. Ask about: Installation, servicing and operating conditions. With the correct planning you can ensure your outdoor screen is providing clear messaging with a reduced risk of unnecessary repairs.
