If you are looking for a great marketing strategy for your business, then considering deploying an email marketing campaign can be very effective. This approach works despite the new forms of marketing that have grown in popularity in the past few years. Email marketing remains one of the most reliable and effective marketing strategies. Several studies show that more ore purchases were made by customers who were first marketed by emails than those who weren’t. But more businesses have started employing email campaigns as their primary marketing strategy, and consequently, the competition has grown. As a result, your prospects are likely to receive a flurry of emails throughout the day. You may wonder how you can make your emails stand out in a messy inbox. Don’t worry – we’ve got you covered. We’ve compiled a list of a few strategies that you can employ that will give your campaign an edge. We hope you find these helpful!
1. Subject Line and Email Display
The subject line may be one of the foundations of your marketing campaign. The subject line will be the only aspect of your email that is initially visible to your audience. So you want to make sure that it is attractive. Pay some attention to this aspect of your email display, and it can help avoid your emails from being deleted, or worse, marked as spam. The more the subject line can grab your prospects’ attention, the more likely they are to open your email, which will positively affect your click-through rates. If you want, you could consider testing out several subject lines before your emails are deployed as a final draft. Next, you want to work on the email body and call to action. Here, brevity is critical for effective delivery, so keep the information concise and to the point. Finally, the call to action is the services you will offer. Based on the interest your recipient demonstrates in these services, you can segment your emails, develop customer-oriented programs and acquire new clients.
2. Timing
Timing is integral when it comes to managing the email campaigns. Various campaigners send emails to their recipients on specific days and specific times of the day. You could do your research on what these days are and plan your campaign deployment accordingly. Using this strategy, you can insulate yourself from the awkwardness of sending too many or too few emails. If your clients are bombarded with your emails multiple times a day or sometimes even every other day, they may feel pressured and not want to associate with your brand – it could even lead you to be marked as spam. On the other hand, rarely emailing clients makes them not take you seriously enough. Managing your deployment timing helps you strike that sweet balance that is just right to hold your clients’ interest, and your customers take you more seriously and value the information you are sharing with them. You can always consider enlisting the help of an email campaign manager to help you with this process.
3. Personalization
One of the easiest ways of making your emails stand out is by personalizing them. This factor will help your prospective customers feel a genuine sense of connection with you and your brand, which will help your campaign and help you acquire involved and long-standing customers over a period. You can use the first name of the individual client in the subject line. Using segmentation, you can create email content that specifically targets different customers. Also, go beyond personalizing for the recipient and take the initiative of acquainting your clients with your personality! Doing this makes it easier for them to familiarize themselves with your brand’s voice and business ethos. As humans, we are all wired for connectivity, and the more we feel it with someone, the more eager we are to keep up the interaction.
4. Mobile Friendly
There is a very high likelihood that your customers will be checking the emails that they receive from you on their mobile devices. These days, everyone has access to a smartphone, so you want to ensure that your email display is compatible with mobiles. In addition, people are busy and do many tasks on the go. Keeping this in mind makes the idea of interacting with you and reading your emails seem hassle-free. However, when you do this, you want to take a few things into account. These include ensuring that the entire email display and body fit into the mobile screen, that the text size is moderate and easy to read, and that your emails are loading quickly enough. Thus, it is important to frame mobile-friendly emails.
5. Content that Matters
The experience of reading your emails shouldn’t be too tedious and feel rewarding. So curate information that is meaningful and relevant. Clients will want to connect with you if you give the impression of contributing valuable information, products, and services to their lives. Keep this in mind when you are creating your content. Feedback forms and surveys are an intelligent way of understanding your prospects and analyzing the content they want to share with them. You can then develop a client-centred campaign by integrating the information you gather.